background

Arekibo

I joined the Arekibo design team in May 2017. Since then I have been fortunate to work on a wide variety of internal and external projects. Below is a selection of some of the work I have undertaken during my time with the company.

Royal College of Surgeons Ireland

RCSI required a full redesign of their website. One of the key challenges of the project was delivering a solution that worked for both the Dublin and Bahrain campuses. This meant having an extra awareness of both technological and cultural norms and sensitivities.

I was involved in the early stages of the project on user flows, information architecture and wireframes. I collaborated with the RCSI admissions team to help solve a number of issues they had around applications. We used data analytics to inform our designs and tested prototypes with users to validate the designs.

background
background
background
background
background

ESB eCars

ESB eCars came to Arekibo looking for a digital presence to accompany their launch into the competitive UK electric car charging market. The close proximity to their product launch meant we had to implement a phased approach whereby a limited temporary website would be go live initially.

A more substantial offering that segmented user by vehicle type and offer comprehensive pricing and plan information would be designed and built in the following months. I worked with ESB to design the information architecture and wireframes for this website.

background
background

Credit Union

Credit Union approached Arekibo and several other digital agencies with a tender to redesign their entire web presence. I was asked to put together some concept screens and a style guide to accompany the sales pitch developed by our in house client services team.

I decided to use a modern, simple style and colour scheme that would help to reposition the organisation as a reputable, responsible financial services provider to rival the big banks. Arekibo won the tender and the project will begin early 2018.

background
background
background

Pobal

Pobal had amassed a large catalogue of publications over the years in their online library. They asked Arekibo for advice on how they could make their website more user friendly, with particular focus on the publications and funding programmes areas.

I designed an intuitive publications page which allowed users to search, filter and sort their results to more effectively. I also gave the funding programmes page added filtering capabilities and a more usable interface to help users find suitable programmes. These designs will be implemented as part of an upcoming redesign of the entire website.

background
background
background

Arekibo Design Process and Workflow

A key aspect of my role at Arekibo has been to help improve the overall design process. My most important recommendation was for the adoption of Sketch as our primary design software. The team has now migrated from Photoshop and adopted a modular, atomic approach that has seen great efficiencies both in design and development time and cost savings.

By exploiting Sketch’s full capabilities we have been able to quickly develop concepts and styles for clients as well as making updates across entire projects by making changes in just one instance. Through the application of symbols, shared styles and components, the overall consistency in designs has greatly increased since this change. I curated a library of resources to aid the Photoshop veterans with the migration.

I worked with the UX lead, Fintan O’Byrne to help develop his vision of a more unified user experience team. By designing process diagrams and workflows I was able help the team understand the improvements we were trying to achieve. One of the key aims was to get early stage input from in-house SMEs in the development, digital marketing and analytics teams which has proven successful on recent projects.

background
background

Quality Assurance and Design Review

All digital products developed by Arekibo go through a rigorous quality assurance and testing process to ensure that they are free of bugs and glitches before handover to clients occurs.

I was responsible for design reviews as well as device and browser testing on numerous projects. Design reviews require meticulous comparison between design specifications and final products, with a deep understanding of browser and device characteristics and rendering nuances. I logged tickets for any discrepancies with the responsible teams.

background

Design Learnings

Time and money are king

The abstract nature of design in college is a world away from the reality of a commercial environment running on tight margins. I quickly learned how design fits into business and how crucial time and financial budgets are to managing projects.

Cross-team buyin is vital

There is a wealth of expertise present in the various teams in Arekibo. I learned that people are always willing to help if you ask for their advice. Getting buy in from the analytics or development teams early on saved us from making costly mistakes.

Educating in the process

I discovered that there can be a huge knowledge gap between stakeholders when it comes to design. Experts in their respective fields can often been quite ignorant of or dismissive towards design and it is important to educate as to why a particular decision has been taken.